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The Referral Trap: Why “All My Business Comes From Referrals” Is a Ceiling

Many real estate agents proudly say, “I don’t need to market. All my business comes from referrals.” It sounds like a great position to be in. But in reality, it can become one of the biggest limits on your business. The Problem with a Referral-Only Business Referrals are valuable, but they’re unpredictable. You might have […]