Every real estate agent hears objections.
“We’re not ready yet.”
“We’re interviewing other agents.”
“We’re unsure about the price.”
These statements are so common that they almost blend into the background. But how you respond to them is what separates a struggling agent from a top producer.
Most agents fall into one of two traps:
They back off completely, afraid of pushing too hard.
They push too hard—and lose the trust of the client.
Top agents? They understand something critical: objections aren’t rejections. They’re buying signals.
What Clients Are Really Saying
Objections are rarely about what they appear to be on the surface.
When a seller says, “We want to wait,” they’re not waiting for the perfect moment. They’re afraid of making a mistake. It’s not about timing—it’s about confidence.
A top agent listens, then reassures with data. They break down the risks of waiting and explain what’s happening in the market now. They help clients feel informed and supported.
When a buyer says, “We’re talking to another agent,” it’s not about loyalty—it’s about finding the right fit. The client is looking for someone who understands their needs and has the experience to guide them.
The best agents use this moment to ask meaningful questions, demonstrate expertise, and earn trust.
The Secret to Handling Objections
It’s not about memorizing comebacks or using pressure tactics.
It’s about three things:
Listening carefully
Understanding the real fear or need
Guiding the client to clarity and confidence
The more you practice this, the more natural it becomes—and the more deals you’ll close.
How We Make It Easier at the Dave Friedman Team
At our team, we’ve built an entire system around helping agents like you have better conversations with better clients.
Our Sell 9 Homes in 90 Days program gives you:
Ready-to-go appointments with motivated buyers and sellers—no more chasing cold leads
A proven step-by-step selling system that helps you turn appointments into signed contracts
Access to tools like CRMs, digital signatures, and automation to streamline your workflow
Full marketing and admin support so you can focus on client relationships, not paperwork
You’ll never walk into a conversation unprepared. You’ll never wonder what to say when a client hesitates. You’ll know how to lead—and how to close.
Ready to Close More Confidently?
If you’re tired of guessing what to say and ready to start converting conversations into commissions, we’re here to help.
