davefriedmancoaching

Master Your Listing Presentation: 8 Steps to Sign More Listings

What if you could sell nine homes in just 90 days—without cold calling, door knocking, open houses, or awkward networking events?

That’s exactly what agents on our team are doing by following a proven eight-step listing process. Whether you’re a brand-new real estate agent or a seasoned pro, this system works. It’s simple, repeatable, and designed to turn listing appointments into signed contracts—fast.

Let’s dive into the 8 steps that drive consistent closings:

Step 1: Use an Effective Script

A strong listing presentation starts with a refined, tested script. The script should guide the conversation and hit four essential points:

  1. Motivation – Why are they moving, and when do they need to be there?

  2. Marketing Plan – What will you do that other agents can’t or won’t?

  3. Pricing Strategy – Show data-driven reasons behind your pricing recommendation.

  4. Close – Confidently ask for the signature.

Top agents internalize this script until it’s second nature—no guessing, no winging it.

Step 2: Pre-Qualify Every Appointment

Never walk into a listing presentation blind. Ask these key questions before you show up:

  • What’s motivating you to sell?

  • Are you open to pricing at market value?

  • When do you need to close?

Clear answers upfront make the close that much easier. Our top producers never go into a presentation unprepared—and that’s a big reason they consistently hit their targets.

Step 3: Prepare a Concise Market Analysis

Think like an appraiser. Use just three comparable properties:

  • One that’s better than the subject property.

  • One that’s similar.

  • One that’s overpriced and sitting stale.

Explain your logic in plain language. Avoid overloading the client with data or industry jargon—simplicity sells.

Step 4: Assume the Sale

Your mindset matters. Before you even knock on the door, tell yourself:
“I’m walking out with a signed listing agreement.”

This self-belief builds confidence, which the seller can feel. We’ve seen new agents and veterans alike crush their goals because they treat every presentation like a done deal.

Step 5: Project Confidence

Even if you’re new to real estate, act like you belong:

  • Dress one level above your client.

  • Know your stats.

  • Hold eye contact.

Confidence calms uncertainty—and uncertainty kills sales.

Step 6: Be the Chief Energy Officer

Bring the energy. Smile. Lean in. Get excited about their home. Your enthusiasm helps build the seller’s trust and confidence in your ability to sell their home fast.

Passion is magnetic—and passion closes.

Step 7: Present Your Unique Marketing Plan

Every agent offers MLS and yard signs. That’s not enough anymore.

Show sellers what makes you different:

  • Daily outreach to 40–50 potential buyers (expired listings, FSBOs, sphere).

  • A proactive approach to finding the right buyer—no waiting around.

This hustle is what separates top performers from average agents. Our agents don’t wait for business—they go get it.

Step 8: Ask for the Signature—Confidently

When the appointment wraps up, ask clearly and directly:
“Are you confident moving forward with me as your listing agent?”

If they hesitate—don’t panic. Address the concern, then ask again.
Remember: 80% of “yes” answers come after the 5th ask.

Ready to Join a Team That Closes?

Our system works. It’s helped agents at every experience level dominate their markets with zero fluff and maximum results. Right now, we’re opening:

  • 7 spots for new agent partners

  • 2 positions for listing agents

We keep our roster limited so that each partner gets the leads and support they need to succeed.

If you’re ready to plug into a system that delivers ready-to-go seller appointments without the hustle of cold calling or hosting open houses…

📞 Call us at 843-800-2465
💻 Or visit DaveFriedmanCoaching.com

Let’s go win together. More income. More time. More control.
Your real estate career doesn’t need guesswork—it needs a roadmap.