How Can You Establish Your Personal Brand as a New Agent?

Oct 17, 2017

How can you establish your personal brand as a new agent? It’s not as difficult as you think it is.

First of all, you have to define why you are doing what you’re doing. From there, you can establish the values you have within your team or within your business if you want to be a solo agent.

Think about the people you want to impact, why you want to impact them, and what kind of market you want to work in.

Once you define that, you can develop your own personal image. Since you don’t have anything to fall back on as far as your business image, it’s a great time to recreate that for yourself.

Pick things for your logo that are emblematic of your own values. That will ring true for the culture you have for your business when you meet with new clients or hire new people. It’s really important to identify those values and make sure people see them through your marketing.

“Define why you are doing what you do.”

Finally, determine your unique selling proposition as a Realtor. What makes you unique? Why would someone hire you as opposed to a different Realtor?

There are many things you can offer to set yourself apart. We offer different guarantees so that our consumers know we have a higher level of accountability. Some people decide to work within a defined area and become an expert in that area. No matter what it is, choose something that makes you unique and differentiates you from other Realtors out there.

Everyone has a relative or friend in real estate. You need to make sure that you stand out from the crowd and come up with good reasons why people would like to work with you.

If you have any other questions about establishing your brand, just give me a call or send me an email. I would be happy to help you!

About Dave Friedman

Dave Friedman
Dave Friedman Team
Keller Williams Charleston
496 Bramson Court Suite 160A
Mount Pleasant SC 29464
843-800-2465
www.ClickCharlestonSC.com

Voted Best Realtor and top finalist every year since 2013, it is easy to say that Dave Friedman is committed to his work. These prestigious awards, given to one Realtor out of more than 6,000 in the area, has been earned by Dave. He has been named a Top Producing Realtor for 19 plus years and is the #1 team in the Charleston tri-county area by both families served and volume. He’s also been featured on HGTV’s show House Hunters. Dave has closed over 1,500 transactions over his 19+ years in real estate, earning countless raving fan reviews. He works hard to get the deal a buyer is looking for and averages $10,000 more savings for buyers than the average realtor. Dave sells 95% of his listings within 7 days, and for 100% of asking price for sellers. This exceeds the area averages putting $6,800 more in a sellers pocket and selling it 43 days faster than the average Realtor.

Despite Dave’s busy professional schedule, he loves spending time with his wife Halley and their pup. Halley is an Auburn grad and Dave roots for anything related to Michigan and Detroit as he grew up in southeastern Michigan. Dave and Halley love sports and staying active in life and in the community. Dave wholeheartedly believes in giving back. He has always been and continues to be extremely involved in several non-profits. He has organized many successful events for local charities and personally donating over $24,000 last year and countless hours served.

As the owner of one of the top real estate teams in Charleston, Dave has proven that he has what it takes to find or sell your home. Dave has spent the past 19+ years analyzing the home buying and selling process for his clients. He has dedicated his time to streamlining the process and improving the results. Dave surrounds himself with the leading experts in the field and is committed to continuing education so that he can always ensure he’s offering the best advice and information for today’s market. Part of Dave’s business philosophy is that it’s better to be great at one thing than to be okay at several things. That’s why Dave has hired a team of experts to work alongside him, from client care coordinators to closing experts, photographers, stagers, to professional writers. Dave’s clients know they are always receiving top-notch professionalism and expertise.

If you are looking for a realtor who has a proven track record of earning his title as Top Producing realtor for over 19 years, call Dave.

Preferred Lender
Matthew Mieras, Branch Manager
NMLS #245686
CMG Financial
NMLS #1820
765 Long Point Road Suite A
Mt. Pleasant, SC 29464
843-670-5512
MMieras@cmgfi.com

How Brett's life has changed personally and professionally after leaving the corporate world. He will sell over 40 homes for $10 Million in volume in his first full year as a Buyer Partner.

How Brett's life has changed personally and professionally after leaving the corporate world. He will sell over 40 homes for $10 Million in volume in his first full year as a Buyer Partner.

Evan shares a lot about his personal growth after joining the team. He was first a client, then a buyer agent, promoted to listing agent, and is now the Dave Friedman Team Sales Manager. He will sell over 40 homes for $10 Million in volume in the first 6 months of this year.

Evan shares a lot about his personal growth after joining the team. He was first a client, then a buyer agent, promoted to listing agent, and is now the Dave Friedman Team Sales Manager. He will sell over 40 homes for $10 Million in volume in the first 6 months of this year.

Ellie explains her transition from selling 8 homes a year in Washington to 20 homes within her first 6 months on The Dave Friedman Team. She has transitioned into the team's Operations Manager and soon to be CEO of Expert Realtor Services.

Ellie explains her transition from selling 8 homes a year in Washington to 20 homes within her first 6 months on The Dave Friedman Team. She has transitioned into the team's Operations Manager and soon to be CEO of Expert Realtor Services.