Want to know the one email subject line that consistently gets around an 80% open rate? Most agents overlook it, yet it is often the difference between being ignored and getting a real response.

You spend time writing what you think is the perfect email to a lead or a seller. You tweak every sentence, you add value, you include a clear call to action. Then you send it, and nothing happens. No replies, no calls, no engagement. Most of the time, the problem is not the email. It’s the subject line.

The subject line that actually gets opened

 “Are you still interested?”

That’s it. No clever wordplay. No long explanation. Just four words.

So why does it work so well?

• It taps into curiosity. People want to know what you are referring to.
• It has natural urgency. It feels like something that needs a reply.
• It feels personal. It sounds like a real human checking in, not an automated blast.

This one subject line works with old leads, lukewarm prospects and sellers who have gone quiet. They open it because it feels relevant. At one point, they were interested in something, a home search, a home value, a consultation, an offer. Their brain remembers that, even if they do not consciously think about it. Once they open it, you have done something powerful. You have revived a conversation that was dead in the water.

Why most agents think email “does not work”

A lot of agents tell me, “My emails do not work. Nobody responds. Email is dead.” Email is not dead. Weak subject lines are. If your subject line looks like a generic newsletter or a mass blast, people scroll past it. If it feels vague, boring, or self-focused, it gets ignored.

“Are you still interested?” flips the focus back to the person reading it. It is about them, not you. When you start your email strategy at the subject line level, your results change fast.

You do not have to test this alone

Here is the best part. You don’t have to figure this out by yourself or run endless trial and error. On the Dave Friedman Team, our marketing department runs these email campaigns for you. We work from a database of over 160,000 contacts. We know what works, because we track the data. We test, measure, and refine the subject lines and scripts that get real responses.

That means you are not stuck doing:

• Manual cold outreach
• Random subject line experiments
• Guessing what might work

Instead, you step into conversations that are already warmed up. You talk to people who have raised their hand at some point in the past. People who searched for homes, requested a valuation, or registered at an open house. We are fully invested in making sure your emails get opened and your conversations get started.

How this fits into our “Sell 9 Homes in 90 Days” engine

This one subject line is only one piece of a much bigger system. Our marketing engine fuels our Sell 9 Homes in 90 Days program. It’s built so that agents can focus on real conversations and real appointments, not on chasing strangers.

That means:

• No cold calling for hours a day
• No door knocking in the heat
• No sitting in empty open houses
• No constant pressure to call up friends and family for business

Instead, you plug into proven marketing with massive reach, and you get real appointments with motivated clients.

Kyle’s story: from teacher to 30 homes sold

Let’s look at a real example. Kyle Weston was a middle school biology teacher. He had no previous sales experience and no real estate background. Once he tapped into our system and our marketing engine, everything changed.

• He sold 30 homes in his first year on the team.
• He had 8 homes under contract in his first 2 months.

In his words, “The system flat out works.” Kyle did not come in with years of sales training. He stepped into a system that already had the scripts, the subject lines, the campaigns, and the support built in. Then he followed the plan.

What this can mean for your business

If you are tired of sending emails that get ignored, and you want a marketing team behind you that has access to a 160,000 plus person database, it’s time to make a change.

With the right:

• Scripts
• Systems
• Support
• Consistent flow of pre-vetted, warm leads

You give yourself a very real chance to succeed at a high level. On our team, it is not unusual to sell 9 homes in 90 days when you plug in and do the work.

If you want to see what this could look like in your own business, visit davefriedmancoaching.com to learn more about how we partner with agents and help them grow, click the links below or simply give us a call at (843) 800 2465 to book a confidential conversation.

We’ll walk you through our proven framework. We will show you the tools, the marketing, and the support we put behind our agents. Then you can decide if this is the right move for you.